(from avclub.com)
The Mad Men season-six episode “To Have and to Hold“ saw Don Draper and Peggy Olson competing for the Heinz account with very different campaigns. While Peggy went with something more product-oriented, Don created ads that had no ketchup bottles in sight, telling the Heinz folks that their name was so inextricably linked to the condiment that consumers would have no trouble conjuring up the missing bottle in their heads. They passed on it, because Kip Pardue had little imagination, but now the real Heinz is bringing the fictional campaign to life.
Here’s a video of Don and Stan’s presentation:
