A new condom is emphasizing consent by requiring 4 hands to open the package.

Ad agency BBDO Argentina created the “Consent Pack” for Tulpian, and Argentine seller of sex toys and sexual-health products.

The box has four different buttons on it and in order to open it one person but hit two adjacent buttons, while the second person hits the other two.

En el sexo vale todo solo si se respeta una regla: el consentimiento de ambos para hacerlo. #PlacerConsentido 🌷 pic.twitter.com/RuIjvbL1yg

— Tulipán Argentina (@TulipanARG) March 27, 2019

They’ve made many posts on Facebook with the video expressing the importance of consent, saying things like:

“Only if there is consent, there is pleasure. If you don’t say yes, it’s not.”

“In Sex is worth everything only if a rule is respected: the consent of both to do it.”

“Why this box can only be opened from two? Because that’s how consent works in relationships. Everything has to be from two. 🤚🤚”

Along with the hashtag PlacerConsentido, or “permitted pleasure.”