For their 90th anniversary, Brookfield Zoo is undergoing an identity crisis.

The zoo will be renamed “Brookfield Zoo Chicago” with the new mantra “Connect. Care. Conserve.” In a press release, the zoo said “This powerful call to action invites the public to embrace their role as stewards of the environment, nurturing understanding, empathy, and personal action to preserve and protect wildlife and nature.”

As the Zoo approaches its centennial in 2034, it prepares to unveil its “Next Century Plan” to the public this summer. Rumors are that for 2034, they’ll be renamed “Brookfield Zoo Chicago 2: Electric Boogaloo”.