The idea is that the earbuds — which are kind of like high-tech hearing aids — can be used to modify the sounds in your physical environment. This can mean raising the bass, adjusting reverb or creating other sonic experiences. Basically allowing you create your own mix of the live music you are seeing.
Coachella attendees will be the first people to have the opportunity to purchase Here and use it at the festival. Attendees will get an email with a purchase offer before Coachella begins and will receive Here in advance to get used to the setup.