(from techcrunch.com)

Facebook Pages and websites that frequently withhold, exaggerate or distort information in their link headlines will disappear from News Feed thanks to a new anti-clickbait algorithm that’s now rolling out.

Facebook manually classified tens of thousands of headlines with a clickbaitiness score to train the new algorithm. Now it can detect headlines like “When She Looked Under Her Couch And Saw THIS… I Was SHOCKED!”; “He Put Garlic In His Shoes And What Happens Next Is Hard To Believe”; or “The Dog Barked At The Deliveryman And His Reaction Was Priceless.”

Rather than just assigning a binary “Yes, clickbait” or “not clickbait,” each story gets a score about how egregious it is. The algorithm primarily looks for phrases often used in clickbait headlines but not in legitimate headlines, similar to email spam filters. (MORE HERE)

Thanks for checking out this article. I don’t understand FB algorithms. Maybe one day I will but I doubt it. Meanwhile, until then check out my vlog from behind the scenes at Lolla this year.