Why are women posting black and white photos on social media?

Over 5 million posts in the past few days featuring black and white photos of women with the hashtag #ChallangeAccpeted.

Well, this is a trend that is meant to encourage the empowerment of women and we think that is awesome!

 

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Thank you to all the brilliant and beautiful women in my life who sent the most uplifting messages today. Truth be told, I don’t really understand this #challengeaccepted thing…but who doesn’t love good reason to support women! Soooo…. challenge accepted! ⠀ ⠀ And while I have you here, maybe the best way we can support other women is to REGISTER TO VOTE for the issues that affect women. Encourage all your friends, girlfriends, sisters, moms, daughters to do the same. The election is right around the corner, and we need to look out for each other AND love each other! ‍ ‍ ‍ ‍ ‍ ‍ ❤️

A post shared by Jennifer Aniston (@jenniferaniston) on Jul 27, 2020 at 7:20pm PDT

 

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Pretty sure this is just a cool excuse to post pix, but I’m gonna always roll with whatever @janineshermanbarrois and @thevioletnelson ask me to do no matter what – so here goes! Challenge accepted. #womensupportingwomen [ : the great @brigittelacombe]

A post shared by Ava DuVernay (@ava) on Jul 27, 2020 at 9:42am PDT

 

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Challenge accepted. Thank you for nominating me @vanessabryant ❤️ I am awed by the power of women loving each other and lifting each other up!!!!! And I adore you Xo

A post shared by Kerry Washington (@kerrywashington) on Jul 26, 2020 at 3:09pm PDT

Keep the photos coming ladies, this is awesome!