Colon cancer is a real issue. That’s why this March, the Colon Cancer Foundation is teaming up with DuClaw Brewing Company and CraftShack to motivate you to take care of yourself. Here’s what you need to do,
For 400 eligible participants, it’s as easy as Click. Squat. Sip:
- Click – Sign up at www.GiveACrapChallenge.com between March 3 – 7 for a chance to participate and receive the screening, Squatty Potty and beer. (One hundred lucky entrants will be randomly selected from signups to participate at no cost. Another 300 can instantly participate by making an $85 donation.)
- Squat – Take your noninvasive colorectal cancer screening test in the privacy of your own home and mail to the lab in the prepaid envelope.
- Sip – Enjoy your 6-pack of DuClaw’s ‘Thanks for Giving a Crap’ edition of Sour Me Unicorn Farts glittered sour ale on your doorstep from CraftShack & relish in the fact that you gave a crap today! (You’ll receive secure, personalized results of your screening test from to your device.)
Thanks to social media influencers, the campaign will be on social with the #GiveACrapChallenge through TikTok and other platforms, where participants can ask a parent or loved one, “When was the last time you pooped?” as a way to encourage “the talk” about getting tested because you “give a crap” about them.
You heard us: Click, Squat, and Sip!
