An elderly gentleman in California, who has been an AT&T customer for 60 years, has finally had enough. Aaron M. Epstein began noticing issues with his service about 5 years ago when streaming became a much more common way of accessing data. Since then, he’s felt that AT&T’s quality has suffered.

Thus, he took to the Wall Street Journal, paying $10,000 for two ads to call out the data conglomerate. We love that even at his age, he’s showing some guts and some heart and is fighting the good fight.