Gene Simmons has done some cheesy, classless things, but even his biggest supporters couldn’t possibly get behind this: Gene has filed an application to trademark the heavy metal “horns” hand symbol.Seriously. He wants the EXCLUSIVE RIGHT to extend his forefinger and pinky in the name of rock and roll. His application says he wants it for, quote, “Entertainment, namely, live performances by a musical artist; personal appearances by a musical artist.” If this insanity were to get approved, then no other music act would be able to throw up the horns onstage, or even during, like, the grand opening of a Costco, without the threat of being sued by Gene Simmons. Although here’s the kicker: The application has a picture and a description of the gesture he’s trying to trademark, and it’s technically NOT the Devil horns sign . . . because the THUMB is also extended. So what he’s really trying to trademark is the American Sign Language symbol for “I love you.” (???) For whatever reason, that’s the way he’s always done it. Whatever the case, Gene says he’s been using it since November 14th, 1974, so that gives him dibs. READ MORE
